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Privacy Policy

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is all data with which you can be personally identified. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.

Data Collection on this Website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. The operator’s contact details can be found in the section “Notice concerning the responsible party” in this privacy policy.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter in a contact form. Other data is collected automatically or with your consent when you visit the website by our IT systems. This is mainly technical data (e.g., internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders, or other inquiries.

What rights do you have regarding your data?

You have the right at any time to receive free information about the origin, recipient and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority. For this purpose, as well as for further questions on the subject of data protection, you can contact us at any time.

Analytics Tools and Tools from Third Parties

When visiting this website, your browsing behavior can be statistically evaluated. This is mainly done with so-called analysis programs. Detailed information on these analysis programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

IONOS

The provider is IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany (hereinafter “IONOS”). When you visit our website, IONOS collects various log files including your IP addresses. Details can be found in the IONOS privacy policy: https://www.ionos.de/terms-gtc/terms-privacy. The use of IONOS is based on Art. 6 (1) lit. f GDPR. We have a legitimate interest in the most reliable possible presentation of our website. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s device (e.g., device fingerprinting) as defined by the TDDDG. Consent can be revoked at any time.

Data Processing Agreement

We have concluded a data processing agreement (DPA) with the above-mentioned provider. This is a contract required by data protection law, which ensures that this provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.

3. General Notes and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens. We point out that data transmission on the Internet (e.g., communication by email) may have security gaps. A complete protection of data against access by third parties is not possible.

Notice concerning the responsible party

The responsible party for data processing on this website is: KraussMaffei Krauss-Maffei-Straße 1 85599 Parsdorf, Germany Authorized representatives: Management: Chi Zhang (Chairman), Yong Li; Chairman of the Supervisory Board: Shihao Yang Email: info@kraussmaffei.com Phone: +49 (0)89 88 99 0 Email: datenschutz@kraussmaffei.com The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Storage period

Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for data processing ceases to apply. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., retention periods under tax or commercial law); in the latter case, deletion will take place after these reasons cease to apply.

General Information on the Legal Bases of Data Processing on this Website

If you have consented to data processing, we process your personal data on the basis of Art. 6 (1) lit. a GDPR and Art. 9 (2) lit. a GDPR, if special categories of data pursuant to Art. 9 (1) GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, the data processing is also based on Art. 49 (1) lit. a GDPR. If you have consented to the storage of cookies or access to information in your device (e.g., via device fingerprinting), the data processing is also based on § 25 (1) TDDDG. Consent can be revoked at any time. If your data is necessary for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 (1) lit. b GDPR. Furthermore, we process your data if it is necessary to fulfill a legal obligation on the basis of Art. 6 (1) lit. c GDPR. Data processing may also be based on our legitimate interest pursuant to Art. 6 (1) lit. f GDPR. The relevant legal bases in each individual case are explained in the following paragraphs of this privacy policy.

Data Protection Officer

We have appointed a Data Protection Officer. Thomas Deser Phone: +49 89 8899 3276 Email: markus.greinwald@kraussmaffei.com

Recipients of Personal Data

In the course of our business activities, we work with various external parties. In some cases, the transfer of personal data to these external parties is also necessary. We only disclose personal data to external parties if this is required in the context of contract fulfillment, if we are legally obliged to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest under Art. 6 (1) lit. f GDPR in the disclosure, or if another legal basis permits the data disclosure. When using processors, we only disclose personal data of our customers on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement will be concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You may revoke consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6 (1) LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO THE PROCESSING OF YOUR PERSONAL DATA, INCLUDING PROFILING BASED ON THOSE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 (1) GDPR). IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING, INCLUDING PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 (2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or place of the alleged violation. The right to lodge a complaint exists without prejudice to any other administrative or judicial remedies.

Right to data portability

You have the right to have data, which we process automatically on the basis of your consent or in fulfillment of a contract, handed over to yourself or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done where technically feasible.

Right of access, rectification and erasure

Within the framework of the applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, their origin and recipients, and the purpose of data processing, and, if applicable, a right to rectification or erasure of this data. For this purpose, as well as for further questions on the subject of personal data, you may contact us at any time.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time. The right to restriction of processing applies in the following cases:
  • If you contest the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.
  • If the processing of your personal data was/is unlawful, you may request the restriction of data processing instead of deletion.
  • If we no longer need your personal data, but you require it for the exercise, defense, or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
  • If you have objected under Article 21(1) GDPR, a balance must be struck between your interests and ours. As long as it is not yet determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, such data – apart from being stored – may only be processed with your consent or for the assertion, exercise or defense of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or of a Member State.

SSL and TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

4. Data Collection on this Website

Cookies

Our websites use so-called “cookies.” Cookies are small data packages that do no harm to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted after your visit ends. Permanent cookies remain stored on your device until you delete them yourself or an automatic deletion is carried out by your web browser. Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for handling payment services). Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., shopping cart function or video display). Other cookies may be used to analyze user behavior or for advertising purposes. Cookies that are required to carry out the electronic communication process, to provide certain functions you desire (e.g., for the shopping cart function), or to optimize the website (e.g., cookies to measure web audience) are stored on the basis of Art. 6 (1) lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing will be carried out exclusively on the basis of this consent (Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG); consent can be revoked at any time. You can set your browser so that you are informed about the setting of cookies, allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website. Which cookies and services are used on this website can be found in this privacy policy.

CCM19

Our website uses CCM19 to obtain your consent for the storage of certain cookies on your device or for the use of certain technologies, and to document these in compliance with data protection regulations. The provider of this technology is Papoo Software & Media GmbH, Auguststr. 4, 53229 Bonn, Germany (“CCM19”). When you enter our website, a connection is established to the CCM19 servers in order to obtain your consents and other declarations regarding cookie usage. CCM19 then stores a cookie in your browser in order to be able to assign the granted consents or their revocation to you. The data collected in this way is stored until you request us to delete it, you delete the CCM19 cookie yourself, or the purpose for storing the data no longer applies. Mandatory legal retention obligations remain unaffected. The use of CCM19 is carried out to obtain the legally required consents for the use of cookies. The legal basis is Art. 6 (1) lit. c GDPR.

Data Processing Agreement

We have concluded a Data Processing Agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that this provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
  • Browser type and version
  • Operating system used
  • Referrer URL
  • Hostname of the accessing computer
  • Time of the server request
  • IP address
This data will not be merged with other data sources. The collection of this data is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be collected.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent. The processing of this data is based on Art. 6 (1) lit. b GDPR, if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 (1) lit. f GDPR) or on your consent (Art. 6 (1) lit. a GDPR) if this was requested; consent can be revoked at any time. The data you enter in the contact form will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Inquiry by Email, Phone, or Fax

If you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent. The processing of this data is based on Art. 6 (1) lit. b GDPR, if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of the inquiries addressed to us (Art. 6 (1) lit. f GDPR) or on your consent (Art. 6 (1) lit. a GDPR), if requested; consent can be revoked at any time. The data you send to us via contact inquiries will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.

5. Analytics Tools and Advertising

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It merely serves to manage and deploy the tools integrated via it. However, the Google Tag Manager does collect your IP address, which may also be transmitted to the parent company of Google in the United States. The use of Google Tag Manager is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the fast and uncomplicated integration and management of various tools on its website. If consent has been requested, the processing will be carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time. The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States that aims to ensure compliance with European data protection standards for data processing in the US. Each company certified under the DPF is obliged to comply with these data protection standards. Further information can be found at the provider’s link: https://www.dataprivacyframework.gov/participant/5780.

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics enables the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, duration of stay, operating systems used, and origin of the user. This data may be aggregated by Google into a profile that is assigned to the respective user or their device. Furthermore, Google Analytics allows us to record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the collected datasets and employs machine-learning technologies for data analysis. Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there. The use of this service is based on your consent pursuant to Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG. Consent can be revoked at any time. The transfer of data to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://business.safety.google/adscontrollerterms/sccs/. The company is certified under the “EU-US Data Privacy Framework” (DPF). Further information can be found at: https://www.dataprivacyframework.gov/participant/5780.

IP Anonymization

We have activated IP anonymization on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission to the United States. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en. More information on how Google Analytics handles user data can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Data Processing Agreement

We have concluded a Data Processing Agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

IONOS WebAnalytics

This website uses the analysis services of IONOS WebAnalytics (hereinafter “IONOS”). The provider is 1&1 IONOS SE, Elgendorfer Straße 57, D–56410 Montabaur, Germany. As part of the analyses with IONOS, visitor numbers and behavior (e.g., number of page views, duration of a website visit, bounce rates), visitor sources (i.e., from which page the visitor comes), visitor locations as well as technical data (browser and operating system versions) may be analyzed. For this purpose, IONOS in particular stores the following data:
  • Referrer (previously visited website)
  • Requested website or file
  • Browser type and version
  • Operating system used
  • Device type used
  • Time of access
  • IP address in anonymized form (used only to determine the location of access)
According to IONOS, data collection is fully anonymized so that it cannot be traced back to individual persons. Cookies are not stored by IONOS WebAnalytics. The storage and analysis of data is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the statistical analysis of user behavior in order to optimize both its website and its advertising. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as consent includes the storage of cookies or access to information in the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time. Further information on data collection and processing by IONOS WebAnalytics can be found in the IONOS privacy policy at the following link: https://www.ionos.de/terms-gtc/datenschutzerklaerung/.

Data Processing Agreement

We have concluded a Data Processing Agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that this provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads allows us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms into Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available to Google (e.g., location data and interests) (audience targeting). As website operators, we can evaluate these data quantitatively, for example, by analyzing which search terms led to the display of our advertisements and how many ads led to corresponding clicks. The use of this service is based on your consent pursuant to Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG. Consent can be revoked at any time. The transfer of data to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/. The company is certified under the “EU-US Data Privacy Framework” (DPF). Further information can be found at: https://www.dataprivacyframework.gov/participant/5780.

6. E-Commerce and Payment Providers

Processing of Customer and Contract Data

We collect, process, and use personal customer and contract data to establish, structure, and modify our contractual relationships. Personal data relating to the use of this website (usage data) is collected, processed, and used only to the extent necessary to enable the user to use the service or to bill for it. The legal basis for this is Art. 6 (1) lit. b GDPR. The collected customer data will be deleted after completion of the order or termination of the business relationship and after expiration of any statutory retention periods that may exist. Statutory retention periods remain unaffected.